Pitch Story Lab is the student-run creative agency at Duke University
We’re the next generation of storytellers.
WE’RE AN AGENCY POWERED BY
Gen Z.
Founded in 2017 as a way to help fund The Chronicle, Pitch Story Lab is a band of student creatives and full-time marketing professionals who help clients transform their vision into a story fit for Gen Z audiences.

Services.

CONTENT STRATEGY
Gen Z Insights
Deploy a custom survey directly to college students at Duke or across the nation.
Social Media Advertising & Content Strategy
Boost the performance of your social media channels with a research-based strategy.
Email Marketing Content Strategy
Grow your email marketing lists and deliver high-performing emails.
Search Engine Optimization Strategy
Embark on a long-term strategy to increase your pagerank on sites like Google, Yahoo, and Bing.
Competitive Analysis Report
Build an in-depth analysis of the competitors in your industry.

CONTENT CREATION
Videography
Everything from interviews to event recaps to short films.
Photography
Headshots, product photography, event photography.
Copywriting
Writing that makes an impact and enhances your visual content.
Blogging
Generate content for your website that is informative, entertaining and helpful for your target market.
Graphic Design
Infographics, advertisements, annual reports, doodles, logos, and more.
Website Design
Easy to manage websites that look great and enhance your digital marketing strategy.

CONTENT DISTRIBUTION
Gen Z Influencer Marketing
Deploy a team of Duke students to share your message on social media.
Social Media and Email Marketing Content Calendar
Build a database of visual and written content custom-made for your social media channels and or email marketing list, with recommended dates and times for publishing.
Search Engine Optimization
Hand over your SEO strategy – we’ll create the content and organize it according to SEO best practices.