The student-run creative agency at Duke University

We’re the next generation of storytellers funding independent news at Duke.

We bridge the gap between Gen Z and everyone else.

Pitch Story Lab is an agency of student creators and marketing experts with a passion for storytelling. Since 2017, we’ve brought our clients’ visions to life through fresh, on-trend content in an ever-expanding suite of media, leveraging our talents to raise money for The Chronicle and keep student news independent at Duke.

 Our Specialties


Need to do some marketing but don’t know where to start? The answer is: research.

Gen Z Focus Groups | Email Marketing Best Practices | Social Media Content Strategy | Search Engine Optimization 


Tell your story in an authentic and dynamic way through a variety of media.

Video Production | Video Animation | Graphic Design | Creative Writing | Website Design | Podcasting | Photography 


Don’t go unnoticed! Get the word out about what you’re doing to the right audience. 

Duke Influencer Network | Sponsored Content on Duke Chronicle Platforms | Custom Campaigns

Our Clients

Contact Us