Want to help make it happen? Join Pitch!

The student-run creative agency at Duke University

We’re the next generation of storytellers funding independent news at Duke.

We bridge the gap between Gen Z and everyone else.

Pitch Story Lab is an agency of student creators and marketing experts with a passion for storytelling. Since 2017, we’ve brought our clients’ visions to life through fresh, on-trend content in an ever-expanding suite of media. We leverage our talents to keep student news independent at Duke by raising money for The Chronicle, the premier university news source.

 Our Specialties


Need to do some marketing but don’t know where to start? We have the answer: research.

Gen Z Focus Groups | Email Marketing Best Practices | Social Media Content Strategy | Search Engine Optimization 


Let us help you tell your story in an authentic, dynamic, and diverse way.

Video Production | Video Animation | Graphic Design | Creative Writing | Website Design | Podcasting | Photography 


Our team can get you noticed! Get the word out about what you’re doing to the right audience. 

Duke Influencer Network | Sponsored Content on Duke Chronicle Platforms | Custom Campaigns

Our Clients